Mission

Our mission is to EDUCATE, EMPOWER and ENRICH the lives of children worldwide. The Rock Foundation achieves its mission through its youth physical fitness and obesity prevention program and its educational worldwide giving program.

The Rock Foundation's physical fitness and obesity prevention program is designed to improve the health and build the self-esteem of children; educating children about healthy eating, nutrition and the life benefits of physical exercise. The program emphasizes the importance of goal-setting, overcoming obstacles, and realizing the power of accomplishments.

The Rock Foundation's global giving initiative educates American school children about the issues facing their peers in developing countries. The program promotes cultural awareness and encourages students to make a difference through the means of various creative 'giving' projects for the benefit of their international counterparts. Our educational program empowers both American school children and their international peers by reducing barriers that affect learning and building confidence and self-esteem in order to achieve educational goals.